Our Founders
Our Founders
When two ideas became one goal
Smartliy Consultancy - Bringing Smart Leading Ideas to You
Our founders collectively have over 50 years of experience in the communications line.
Touted as the PR ‘Queen’ of Malaysia. Dato’ Nancy is no stranger to world of PR and events in Malaysia. She built RAPR in 1991 and strengthened the agency’s core advantage to lead in lifestyle, fashion, corporate and consumer sectors. She later founded various other companies including STYLO International which owns several fashion event IPs including the STYLO Fashion Grand Prix, Mercedes-Benz STYLO Asia Fashion Week and the Malaysia Fashion Week. Her collaborations with international names like Mercedes-Benz and local Government agencies like MATRADE is evident of her ability to drive the projects beyond communications.
- Media Relations, Training & Issue Management
Irene started her career in advertising prior to joining PR. She has over 20 years of experience in managing corporate and financial communications, mainly in the handling of financial communications for IPO cases and various corporate exercises in Malaysia. She was the Special Officer to the Minister under the Ministry of Works. Her expertise extends to crisis and issue management where deadlines are tight and intensity drives the course. She is also a co-founder of John Robert Powers franchise in Malaysia and a qualified trainer under the franchise that focused on soft skill training in areas of personal growth, communications, image projection, social and business etiquette. Irene is a graduate of Marketing from Chartered Institute of Marketing.
Co-Founder / Principal Consultant
- Investor Relations & Project Management
Siew Leng began her career in finance and money market and has over 20 years of experience in financial communications. She has led the Investor Relations (IR), strategizing and activating corporate strategies for various corporate exercises and projects, including IPO, M&A and corporate rebranding exercises for both SMEs and big cap corporates. Siew Leng was the IR and Corp Comm Head for 3PLCs in Tech, Steel Manufacturing and Property REIT. She also led and championed change management projects, particularly in driving internal communications and employee engagement while working in a financial institution. She also delivers training to clients in areas of IR preparedness and mock Q&A sessions. Her exposure in both local and international corporates gives her the network advantage and exposure in various industries. Siew Leng is a graduate of Management & Marketing from James Cook University, Queensland.